Introduction
At My Academy (referred to as “Company,” “we,” “our,” or “us” in this document), we value your privacy and are dedicated to safeguarding your personal information. This Privacy Policy explains how we manage your personal data, outlines your privacy rights, and demonstrates how the law protects you.
To make this Privacy Policy more accessible, it is presented in a layered format. You can refer to the sections listed below for specific details. Additionally, a Glossary is available to clarify key terms used throughout this Privacy Policy.

1. Important Information and Who We Are

Purpose of This Privacy Policy
This Privacy Policy provides details on how we collect, store, use, transfer, or share ("process" or "use") your personal data when you interact with us, register, contact us, apply for a role, purchase products or services, make payments, sign up for updates, participate in competitions or promotions, or access our websites ("Sites") and mobile applications ("Apps"). If you disagree with the practices described here, we recommend not using our Sites, Apps, or engaging with us.

Our Sites and Apps are not intended for children, and we do not knowingly collect data from individuals under 18 years of age.

It’s crucial to read this Privacy Policy alongside any other privacy or fair processing notices we may provide during specific interactions. This Privacy Policy supplements those notices and does not override them.
Controller

My Academy is the controller responsible for your personal data.

Contact Details
If you have questions regarding this Privacy Policy or wish to exercise your legal rights, you can reach us via:
• Mail: My Academy, Attn: Data Protection Officer, 86-90 Paul Street, London, Greater London EC2A 4NE
• Email: info@myacademy.pro
You also have the right to contact the Information Commissioner’s Office (ICO), the UK’s regulatory authority for data protection (https://ico.org.uk/). However, we encourage you to contact us first to resolve any concerns.

Changes to the Privacy Policy and Your Duty to Inform Us of Changes
It’s essential to keep your personal data accurate and up-to-date. Please notify us of any changes to your personal details during your relationship with us.

Third-Party Links
Our Sites may include links to third-party websites, plugins, or applications. Interacting with these may allow third parties to collect or share data about you. We do not control these third parties and are not responsible for their privacy practices. We recommend reviewing the privacy policy of each site you visit.

2. The Data We Collect About You

Personal Data
Personal data refers to any information that can identify an individual. It does not include anonymous data, where identification has been removed.
We may process different categories of personal data, including:
• Identity Data: Such as your name, username, title, date of birth, and gender.
• Contact Data: Including address, email, and phone numbers.
• Financial Data: Such as payment card details.
• Transaction Data: Details about your payments, orders, and purchases.
• Technical Data: Includes IP addresses, browser details, and device information.
• Profile Data: Includes preferences, feedback, and account details.
• Usage Data: Information on how you use our Sites, Apps, and services.
• Marketing Data: Your preferences for receiving marketing communications.

We also collect aggregated data, which is statistical or demographic and does not identify you as an individual. If combined with personal data, it will be treated accordingly under this policy.
The only special categories of data we process are related to ethnicity (to meet regulatory requirements) and health (to ensure reasonable adjustments under our Equality Policy).
Failure to Provide Data

If we require your personal data by law or to fulfil a contract, and you fail to provide it, we may not be able to deliver the requested products or services. In such cases, we will notify you.

3. How Your Personal Data is Collected

We collect data through:
• Direct Interactions: When you provide data by filling out forms, contacting us, or engaging with us.
• Automated Technologies: Such as cookies, which collect technical data when you browse our Sites or Apps.
• Third Parties: Including payment providers, public databases, or service partners.

4. How We Use Your Personal Data
We only use your personal data when permitted by law. Common reasons include:
• To fulfil contracts or provide services.
• For legitimate interests that don’t override your rights.
• To comply with legal obligations.

Generally, we do not rely on consent as a legal basis for processing your personal data, except when it relates to sending third-party direct marketing communications via email or text message. You retain the right to withdraw consent for marketing at any time by using the unsubscribe link provided in our email communications.
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Purposes for Which We Use Your Personal Data
The following table outlines the ways we use your personal data, the types of data involved, and the lawful basis for processing your data. Where relevant, we have included our legitimate interests.
 


To register you as a new customer Identity, Contact Performance of a contract with you
To process and deliver your order, including: Identity, Contact, Financial, Transaction, Marketing and Communications Performance of a contract with you; Necessary for our legitimate interests (e.g., recovering debts owed to us)
- Managing payments, fees, and charges
- Collecting and recovering debts
To manage our relationship with you, including: Identity, Contact, Profile, Marketing and Communications Performance of a contract with you; Necessary to comply with legal obligations; Necessary for legitimate interests (e.g., keeping records updated)
- Notifying you about changes to our terms or policies
- Asking you to provide feedback or participate in surveys
To allow participation in a prize draw, competition, or survey Identity, Contact, Profile, Usage, Marketing and Communications Performance of a contract with you; Necessary for legitimate interests (e.g., understanding how customers use our products/services to improve offerings)
To administer and secure our business and Sites/Apps Identity, Contact, Technical Necessary for legitimate interests (e.g., business operation, IT systems, fraud prevention, and business restructuring); Necessary to comply with legal obligations
- Troubleshooting, testing, and system maintenance
- Data analysis and reporting
To provide relevant content and advertisements Identity, Contact, Profile, Usage, Marketing and Communications, Technical Necessary for legitimate interests (e.g., studying user behaviours, growing our business, and informing marketing strategies)
To use data analytics to enhance user experience Technical, Usage Necessary for legitimate interests (e.g., developing and optimising products, services, and marketing strategies)
To make product or service recommendations Identity, Contact, Technical, Usage, Profile Necessary for legitimate interests (e.g., developing our services and expanding the business)
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Marketing
We aim to give you control over your personal data, especially concerning marketing and advertising. By agreeing to this Privacy Policy, you consent to receiving marketing communications from us.
Promotional Offers
We may use your Identity, Contact, Technical, Usage, and Profile Data to determine what products, services, or offers could be relevant to you. This helps us tailor marketing content to suit your preferences and interests.
You will only receive marketing communications if you have requested information, purchased goods/services, or provided your details while entering a promotion. You may opt out of marketing communications at any time.
Third-Party Marketing
We will always obtain your explicit opt-in consent before sharing your personal data with external companies for marketing purposes.
Opting Out
You can stop receiving marketing messages from us or our partners at any time by following the unsubscribe instructions in our emails or by contacting us directly. Please note, opting out does not affect communications related to purchases, product experiences, or other necessary interactions.
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Cookies Policy
We use cookies to collect information about how you interact with our Sites and Apps. Cookies improve functionality, enhance user experience, and provide analytical insights to help us optimise our offerings. These small text files are stored on your device and retrieve data about your browsing habits.
How We Use Cookies
• Analytics: To understand how users navigate our Sites, identify popular content, and improve our design and layout.
• Personalisation: To remember your preferences and provide tailored options.
• Authentication: To simplify login processes and save registration details for future visits.
You can manage or disable cookies through your browser settings. However, please note that disabling cookies may limit your ability to access certain features of our Sites. For more information about managing cookies, visit www.allaboutcookies.org.
If you do not wish to accept cookies, you may leave our Sites and delete cookies from your browser.
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Change of Purpose
We will only use your data for purposes it was collected for unless we reasonably believe it is compatible with another purpose. If we need to use your data for an unrelated purpose, we will notify you and explain the legal basis for doing so.
Please note, we may process your personal data without your knowledge or consent if required or permitted by law.